The big question for retailers wanting to get the most out of Twitter is this: Do promoted products “work?”
The post we’ll be referencing [oddly] doesn’t specifically mention promoted tweets, but we not sure how else they could’ve measured folks ‘exposed’ to particular tweets, so we’ll base THIS post on that assumption. This post on Social Times makes the same assumption, so we feel okay about doing so. Or maybe we’ve both been subliminally brainwashed. Regardless:
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